Getting more subscribers to your SaaS App is one of the significant challenges that are being faced by the software as a service or SaaS business. When there is a growth in the subscriber rate, then the non-returning ones are the best ways you can make your SaaS startup expand. Else, you will be easily overthrown by the competitors.
The potential base of customers for the tech companies is ever-expanding with each year, and this is a piece of good news here. The founders of the SaaS startup have gained access to their client base of over 4 million people who are making use of the Internet on a regular basis. It is now becoming easy and cheap than ever before in terms of developing a SaaS app.
The main secret that is lurking behind most of the successful SaaS businesses would be the subscription model working here. The customers are mainly being charged on a monthly basis for the services rendered, delivered, and stored in the cloud. The SaaS startups can thereby reach out to profitable growth over a period of time by offering their constant value and keeping the customers hooked for a greater time through the subscription-based business model.
The following are a few go-to techniques that can be implemented with the significant ideas, thereby increasing the customer base of your SaaS app business:
1. Implementation of a referral program
Trusting onto something that is recommended through friends instead of clicking over a random pop-up ad is human nature here. More than 80% of the customers here can find the recommendations of the friends becoming more convincing and meaningful.
It can therefore work wonders in terms of increasing your customer base is the reason why the implementation of the referral program for your SaaS startup can work out few wonders here. It is generally considered a great way in terms of attracting greater signups to your platforms here. There would be several case studies out there supporting the fact that the referral programs would be bringing an instant surge over the customer base.
If you are completely a new startup and need not have the necessary cash to spare, then you can easily provide a few other valuable services here.
The foolproof plan for increasing your number of subscribers is through the implementation of your referral program. So, what more can you gain here? To make your customers return to you repeatedly, it can make your customers engage in something new like iOS app development.
2. Develop a robust content marketing strategy
If you are looking to drive in a greater number of organic traffic to your SaaS startup, then you need to have a robust content marketing strategy. The cost of customer acquisition can be lowered, along with saving more money is effective through intelligent content marketing strategies. Creating educational and engaging content for your target audience, thereby increasing the trust of the brand, is the secret that lies here. The readers can therefore be converted into customers with significant power.
Everyone is pretty impressed with the way Moz has created its reputation fort through the content here. There is an active blog with loads of authoritative guides and much more working together for the generation of potential leads.
3. Join an affiliate marketing site
One has to join with an affiliated marketing website which is the other great idea in terms of increasing the signups on your SaaS startup. There would be nothing that is powerful as the top of the influencers having millions of followers to endorse with the software development company.
You will gain over this opportunity by joining the affiliate marketing website, which is a great way to enhance the trust of your brand and also to increase your customer base. This is the tactic that is important at lowered risk as you can only be paying with your affiliated partners after the sale is made successfully.
4. Implementing a clear and scalable pricing model
There are several SaaS businesses that would be failing in terms of growing their customer base simply as their pricing model is quite high as well as complicated. The users would not have sufficient time in spending overages in trying to decipher every option along with the hidden layers there within agile development.
There are also messy presentations that would not be of great help here as the main aspect here is in staying transparent and clear. You can ask your friends or even your groups to take a look at your prices and evaluate whether they are user-friendly or not.
When it arrives at attracting a greater number of customers, never should you be underestimating the power of the right kind of pricing model of UI/UX design and development.
The per-user model is the commonest one depending on the number of individuals who are making use of the SaaS. The model here is completely transparent and can be understood easily. The subscribers here would be enjoying their unlimited activities on the software while the software company is forecasting the costs.
Bonus tip
One can easily get lost with several of the SaaS startups who are fighting for the attention of their customers. One has to offer something more for the enticing people in terms of paying in order to stand out from the crowd. You can offer a free trial to all your customers; making them know of what they would be getting before entering in their payment details would be a bonus tip here.
It will not be difficult in terms of converting them into paying customers while your users would be getting a taste of your business offering.
Concluding thoughts
The main aspect here is to continue experimenting with the smaller improvements. You would never have the idea of the smaller changes that would be increasing the rates and enticing a greater number of users in signing up for software development. To accelerate the growth of your SaaS app business, every optimization here would be displaying their major roles. You can surely get your hands on some great rewards when you put these ideas into play as the most effective customer acquisition strategies. Increases your customer base now by making a jump start of making your business grow.